2014 Property Owner and Manager Report

 

The sixth annual Rent.comProperty Owner and Manager Report captures trends in the rental market directly from apartment property managers nationwide.

 

In the 2014 survey, property managers representing approximately 250,000 rental properties and 2.2 million rental units in the U.S. provided insight on the current and predicted demand for rentals, expected rental rate increases, how property managers are working to retain residents, and the changing demographic profile of American renters.

 

VACANCY RATES CONTINUE TO TIGHTEN

 

Since the recession, the demand for rentals has continued to rise at a steady rate.

 

At the time of the first Rent.com Property Manager and Owner Report back in 2009, vacancy rates were 10.9 percent and they have steadily decreased year over year since then.

 

According to the U.S. Census, national vacancy rates in the first quarter 2014 were 8.3 percent for rental housing[i], down from 8.6 percent during the same time in 2013[ii].

 

PROPERTY MANAGERS LESS LIKELY TO NEGOTIATE

 

The shift to lower vacancy rates has allowed property managers to transition from pushing concessions and compromising on rental rates, to increasing rents and forcing stricter application policies.

 

In 2014, 43 percent of property managers noticed a decrease in vacancy rates, allowing them to convert leases more quickly (28.9 percent faster than 2013) and cut back on concessions.

 

In fact, more than half (53 percent) of property managers stated that they needed no concessions or compromises to fill vacancies and 60 percent are doing nothing differently to convert leases.

 

RENTAL RATES CONTINUE TO RISE

 

A whopping 85 percent of property managers reported raising their rental rates over the past year—and they don’t expect things to slow down either.

 

Sixty-two percent of property managers predict that rental rates will continue to rise over the next year by an average of 6 percent over the next 12 months.

 

LANDING THE APARTMENT

 

In order to convert a lease, 55 percent of property owners indicated current income-to-rent ratio was the most important renter characteristic.

Other important factors included credit profile/score, rental history verification, solid employment record and personal references, in that order.

 

REPEAT OFFENDERS DRIVING VACANCY RATES DOWN

 

With inventories so tight, renters would likely rather stay put than risk paying more somewhere else.

When asked what factors have been affecting inventory fluctuation, 29 percent reported that renters were renewing their leases or requesting longer lease terms.

 

FORMER HOMEOWNERS ARE RENTING

 

The recession caused an influx of homeowners swapping their large homes for smaller apartments.

According to the survey, 50 percent of property managers saw an increase in the number of former homeowners seeking apartment rentals since 2013.

 

MILLENNIALS NOT MAKING THE MORTGAGE

 

With the millennial generation underemployed and facing high student installment loan defaults, it’s not surprising most are unable to afford mortgage payments or may lack the credit to apply.

While many millennials have resorted to living with mom and dad into their late twenties and early thirties, 41 percent of property owners noticed an increase in the number of millennials renting over the past year.

 

Download the full report here.

 

Survey Methodology

The survey was conducted among Rent.com’s property management customers representing approximately 250,000 rental properties and 2.2 million rental units.

 

About Rent.com

Rent.com is a leading rental listing website dedicated to giving renters a convenient way to find the perfect place to live and building innovative tools that bring renters and property owners together. Using a free and robust search tool, renters can search the site’s detailed property listings, including contact information, pricing, photos, floor plans, and virtual tours. Our mobile apps provide rental searchers with anytime/anywhere access to all Rent.com listings—millions of rentals nationwide.

 

Visit Rent.com’s blog, The Shared Wall, for information, advice and insight on the world of rental living at www.rent.com/blog. You can also follow Rent.com on Twitter at @RentDotCom; follow us on Pinterest at www.pinterest.com/rentdotcom; and like us on Facebook at http://www.facebook.com/rentdotcom.

 

[i] Reference: U.S. Census Bureau, Quarterly Rental Vacancy Rates, First Quarter 2014; http://www.census.gov/housing/hvs/files/qtr114/q114press.pdf

[ii] Reference: U.S. Census Bureau, Quarterly Rental Vacancy Rates, First Quarter 2013; http://www.census.gov/housing/hvs/files/qtr113/q113press.pdf

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