When companies develop public relations strategies, they often think about what they can say or talk about to get in the news. But the reality of public relations is that it’s more about what you do than what you say.
Great results for our clients and the prospective renters who visit our brands is what we’re all about at RentPath. That’s why we’ve secured more than two billion (2,000,000,000) impressions from online, print and multimedia news stories about Apartment Guide®, Lovely and Rent.com over the last year.
“We couldn’t be more excited about the new products and services we’ve launched this year from AG Sites to EasyPay to 3D Floor Plans and Room Planner,” says Scott Asher, vice president of marketing and operations for RentPath. “What’s more exciting is that our continued focus on innovation has been well received by our clients and prospective renters.”
By doing things that produce results for our clients, we’ve expanded our exposure, which, by the way, increases the exposure of your communities. The more prospective residents hear about Apartment Guide, Lovely and Rent.com, the more they visit our site and your listings when they’re searching for a new apartment.
Part of being an innovator, however, means you can never stop innovating, even as the holiday season approaches. We have some exciting announcements we’re looking forward to sharing with you at NMHC OpTech.
Stop by booth 701 to learn more about what RentPath’s family of brands is launching to help you effectively execute world-class integrated marketing plans.