May is Asian American and Pacific Islander Heritage Month–a time to recognize and uplift the Asian Americans and Pacific Islanders (AAPI) that contribute to all aspects of our daily lives. RentPath is lucky to feature many talented and amazing AAPI team members, one of which is Colin Kiley, a Sr. Product Marketing Manager for the Community Reputation PRO team.
In his day-to-day work, Colin manages client communications, product resources, and market research to ensure we offer the most tailored and value-driven reputation management service in the multifamily industry. “I think reputation management is often one of the most overlooked pieces of a property’s digital marketing strategy,” says Colin. “It’s definitely become a more standard practice in our industry, but many property management companies have trouble establishing a consistent program to keep up their digital curb appeal. We’re lucky to offer a targeted solution to help properties handle their online reputation so they can focus on delivering a fantastic resident experience.”
Not only does Colin live and breathe reputation management, he oversees RentPath’s social media channels and campaigns to provide helpful tips and inspiration for multifamily marketers across the country. In addition to Colin’s work at RentPath, he also enjoys graphic design and was even selected by the Portland Trailblazers to design a poster for their Pride Night, which raised funds for a local LGBTQ community center.
Colin is also proudly Pacific Islander. As a Chamorro (indigenous islander to Guam and the Commonwealth of the Northern Marianas), and as a former community organizer for the AAPI community, he knows and understands the challenges his wider community faces. “A lot of times our people get lumped together as part of the larger AAPI community, which is actually incredibly diverse in and of itself. Filling out forms as a student or employee, I used to never even have a checkbox with my specific race or ethnicity as an option. It definitely can make you feel invisible,” Colin says, “Things are changing, but we still have a ways to go to account for and acknowledge the AAPI experience in our society.”
Recognition is only half the battle. Recently there has been a rise in hate crimes against the AAPI community, specifically Asian Americans. Colin recalls, “Even though my family is not Asian American, I remember my older brothers walking home from school and having other kids yell Asian slurs at them, essentially telling them to ‘go home’ as if this wasn’t where we had grown up our whole lives. It’s sad to see this trend hasn’t gone away to this day. People deserve to feel safe just walking around going about their day without being threatened.”
At RentPath (now a Redfin company), inclusion is a critical piece of how we build our teams and do business. Redfin’s CEO Glenn Kelman recently penned a letter chronicling the struggles many Asian Americans and Pacific Islanders have faced in the housing market, and acknowledging the work needed to ensure AAPIs feel safe and supported. “At Redfin, we’re working to promote more Asian employees to leadership positions, and to recruit more Asian agents and lenders who speak the languages of our customers. Our executives’ bonuses depend in part on the success of these diversity initiatives,” said Glenn, “We’re proud that many of our customers and colleagues are Asian. Your fight is our fight. The people of our company love you and support you.”
Colin and Glenn both recognize that hiring talent from diverse communities is a good thing for everyone. It’s ever more vital to support and celebrate the community given the rise of anti-Asian hate crimes in the wake of the pandemic.
If you’re looking for some ways to stand in solidarity with the AAPI community, you can take the AAPI Visibility Pledge shown below:
RentPath is committed to fostering a diverse and inclusive workplace that allows all employees to thrive in their careers here. We stand with the Asian American and Pacific Islander community against hate and bigotry in all forms and work to ensure our workplace reflects these ideals.