December 3, 2019

Quality Score Debunked

Google Ads gurus refer to Quality Score as king of the key performance indicators (KPIs).¹ […]
October 30, 2019

Why Bid on Brand?

PPC campaigns bring a whole new meaning to the question, “What’s in a name?” Many […]
October 30, 2019
Send Engaging Emails to Renters

How to Send Email Messages That Renters Love

Emails that go unnoticed by renters cost you time and resources. Get the engagement you […]
October 29, 2019
Multifamily Marketing for Generation X

Targeting Generation X: Four Tips for Successful Marketing

Its members typically have been thought of as overlooked, sandwiched between Baby Boomers and Millennials. […]
October 28, 2019
Online Reputation as an Inbound Marketing Channel

The Secret Sauce to Online Reputation for Your Inbound Marketing Channel

Kick up your inbound marketing strategy with Community Reputation PRO from RentPath. When it comes […]
October 25, 2019
Using social media to engage prospects

Three Sure-Fire Ways to Engage with Your Prospects on Social Media

Picture this: it’s the wee hours of the night and a prospective renter is googling […]
October 15, 2019

The Role of Multi-Touch Attribution in the Modern Renter Journey

Modern consumers are savvy shoppers. They often adopt a complex, multi-channeled strategy when contemplating a […]
October 1, 2019

Performance Marketing Solutions: Search, Display & Social

“Performance Marketing” is a catch-all phrase that refers to data-driven, ROI-focused digital advertising methods. These […]
August 30, 2019

Targeting for Facebook Ads: What’s Changing & Why?

As one of the greatest additions to a digital marketer’s arsenal, segmented targeting has been […]
April 23, 2019
First- and Third-Party Data: What's the difference?

First- and Third-Party Data: What’s the difference?

As more and more renters start their apartment searches online, social media advertising has become […]