March 25, 2021

Spring Has Sprung: How to Convert More Leads to Tenants this Leasing Season

Spring ushers in the sense of rejuvenation and reminds us that something new is just […]
March 24, 2021

The Importance of Search Engine Marketing: Turning Clicks to Leases

It seems that almost everything can be found or solved with a Google search in […]
March 24, 2021

A Year Into The Pandemic: Spring 2021 Market Forecast

The COVID-19 pandemic changed the world in more ways than we could have ever imagined. […]
February 19, 2020

Display Advertising: A Cornerstone of Renter Engagement

For prospective renters, seeing is believing. That’s why most property managers consider tour scheduling to […]
December 3, 2019

Quality Score Debunked

Google Ads gurus refer to Quality Score as king of the key performance indicators (KPIs).¹ […]
October 30, 2019

Why Bid on Brand?

PPC campaigns bring a whole new meaning to the question, “What’s in a name?” Many […]
October 30, 2019
Send Engaging Emails to Renters

How to Send Email Messages That Renters Love

Emails that go unnoticed by renters cost you time and resources. Get the engagement you […]
October 29, 2019
Multifamily Marketing for Generation X

Targeting Generation X: Four Tips for Successful Marketing

Its members typically have been thought of as overlooked, sandwiched between Baby Boomers and Millennials. […]
October 28, 2019
Online Reputation as an Inbound Marketing Channel

The Secret Sauce to Online Reputation for Your Inbound Marketing Channel

Kick up your inbound marketing strategy with Community Reputation PRO from RentPath. When it comes […]
October 25, 2019
Using social media to engage prospects

Three Sure-Fire Ways to Engage with Your Prospects on Social Media

Picture this: it’s the wee hours of the night and a prospective renter is googling […]