February 19, 2020

Display Advertising: A Cornerstone of Renter Engagement

For prospective renters, seeing is believing. That’s why most property managers consider tour scheduling to […]
December 3, 2019

Quality Score Debunked

Google Ads gurus refer to Quality Score as king of the key performance indicators (KPIs).¹ […]
October 30, 2019

Why Bid on Brand?

PPC campaigns bring a whole new meaning to the question, “What’s in a name?” Many […]
October 30, 2019

How to Send Email Messages That Renters Love

Emails that go unnoticed by renters cost you time and resources. Get the engagement you […]
October 29, 2019

Targeting Generation X: Four Tips for Successful Marketing

Its members typically have been thought of as overlooked, sandwiched between Baby Boomers and Millennials. […]
October 28, 2019

The Secret Sauce to Online Reputation for Your Inbound Marketing Channel

Kick up your inbound marketing strategy with Reputation Express and Reputation PRO from RentPath. When […]
October 25, 2019

Three Sure-Fire Ways to Engage with Your Prospects on Social Media

Picture this: it’s the wee hours of the night and a prospective renter is googling […]
October 15, 2019

The Role of Multi-Touch Attribution in the Modern Renter Journey

Modern consumers are savvy shoppers. They often adopt a complex, multi-channeled strategy when contemplating a […]
October 1, 2019

Performance Marketing Solutions: Search, Display & Social

“Performance Marketing” is a catch-all phrase that refers to data-driven, ROI-focused digital advertising methods. These […]
August 30, 2019

Targeting for Facebook Ads: What’s Changing & Why?

As one of the greatest additions to a digital marketer’s arsenal, segmented targeting has been […]