June 29, 2017
Keeping Track of Economic Trends that Influence the Rental Market

Keeping Track of Economic Trends that Influence the Rental Market

Economic cycles can cause fluctuations in the number and type of prospective renters in the […]
April 27, 2017
What is your ROI from resident referrals?

Is your resident referral program giving you the best ROI?

Referral programs are commonplace in many industries and are a popular way to attract new […]
December 15, 2016
Tracking your multifamily marketing performance

Best Practices: Tracking Your Marketing Performance

Tracking your spending is easy. Even if you temporarily lose track, there’s always a paper […]
December 1, 2016

Revenue vs. Occupancy: Revenue Wins Every Time

With the holiday season approaching, we’re in full bargain-hunting mode. But as we dig through […]
November 4, 2016
website metrics that matter

Fact Checking for Website Metrics that Actually Matter

Election Day is right around the corner, and the rhetoric is intensifying. People love data, […]
October 24, 2016
apartment marketing budget

Maximize Marketing Without Breaking the Budget

September and October mark a critical point in the apartment marketing budget cycle for owners […]
October 20, 2016
Budget Slow Season

The Value of Data on Comparables in Revenue Budgeting

Budgeting for revenue in 2017 could be a tricky task, as the market forecast is […]
July 27, 2016
Digital Marketing Budgeting

Marketing Budget Basics: Digital Marketing

As the rental industry becomes more technically advanced, digital marketing is becoming increasingly important. Not […]
July 20, 2016
Budgeting Season

Getting in Gear for Budget Season

If you’re like many property owners and operators, you’re already starting to think about your […]
August 12, 2015

What Renters Want. What They Really, Really Want.

OK, now that you are officially humming the 1990s worldwide hit from The Spice Girls, […]