June 7, 2017
Which channels will help me reach my target renters?

Renter Targeting Series Part Three: Which channels will best help me reach my target?

Now that you’ve identified your renter personas and established your marketing and messaging strategy, you […]
June 7, 2017
What do your target renters want and need?

Renter Targeting Series Part Two: What do your target renters want and need?

A targeted marketing strategy can help you bring in new leads that are more likely […]
June 7, 2017
Determining your target renter personas

Renter Targeting Series Part One: Determining your target renter personas

While apartment communities typically have general appeal, each property has features and amenities that are […]
June 5, 2017
Tools to use in the creation of a multi-touch attribution model

Lead Source Attribution Series Part Three: Tools for creating a multi-touch attribution model

To build your lead-source attribution model, it’s critical that you understand: What digital channels renters […]
June 5, 2017
The flaws in current lead attribution methods

Lead Source Attribution Series Part Two: The flaws in current lead attribution methods

To build your lead-source attribution model, you need to understand: What digital channels renters use […]
June 4, 2017
Which digital channels are prospects using?

Lead Source Attribution Series Part One: Which digital channels are prospects using?

Lead attribution within the multifamily industry is no longer as simple as asking, “Where did […]
May 25, 2017
Social media strategy beyond Facebook

Your Social Media Strategy: Thinking Beyond Facebook and Twitter

As a multifamily marketer, understanding your current and prospective residents is key to knowing how […]
May 24, 2017
Building a brand with your multifamily community's social media channels

Using Social Media to Create Your Brand

Today, just about everyone is both online and active on at least one social media […]
May 11, 2017
Prioritizing inbound leads

How to Prioritize Your Inbound Leads

In the multifamily industry, leads are invaluable. It’s critical to cultivate leads by engaging prospects, […]