May 25, 2017
Social media strategy beyond Facebook

Your Social Media Strategy: Thinking Beyond Facebook and Twitter

As a multifamily marketer, understanding your current and prospective residents is key to knowing how […]
May 11, 2017

Improving the online apartment hunt with Visual Search™

Research highlights increased mobile usage—and stress—during the search for a new home Mobile technology is […]
May 10, 2017
Prospective renters seek updated amenities

Making small upgrades to amenities can attract new prospects, appeal to current residents

Today’s prospective renters are searching for homes in more sophisticated ways and prioritizing well-appointed units […]
April 27, 2017
Claiming Your Online Business Listings

Claiming your online business listings

The multifamily industry depends heavily on search engine traffic from local residential searches. Therefore, improving […]
February 16, 2017
Reputation Management

Online Reputation as an Inbound Marketing Channel

Improve your inbound marketing strategy with Community Reputation PRO from RentPath. The internet has become […]
January 20, 2017
Pay-Per-Click

The Proper Place for Pay-Per-Click in Multifamily

Once the king of advertising mediums, television hit an all-time low in Week 9 of […]
January 4, 2017
SEO

Marketers Don’t Have to Choose Between ILS and SEO/SEM

Multifamily marketers are seeing increased pressure to maximize their paid and organic search efforts. But, […]
November 1, 2016
Multifamily SEO - Things to Consider

Factors to Consider In The Multifamily SEO Journey

Why is it so hard to get my community on Page 1 of Google? Why […]
October 24, 2016
apartment marketing budget

Maximize Marketing Without Breaking the Budget

September and October mark a critical point in the apartment marketing budget cycle for owners […]
September 8, 2016

Why Your Property’s Website Needs an FAQ Section

You’ve built your website and loaded it with all the information a potential renter might […]