March 25, 2021

Spring Has Sprung: How to Convert More Leads to Tenants this Leasing Season

Spring ushers in the sense of rejuvenation and reminds us that something new is just […]
March 24, 2021

The Importance of Search Engine Marketing: Turning Clicks to Leases

It seems that almost everything can be found or solved with a Google search in […]
October 30, 2019

Why Bid on Brand?

PPC campaigns bring a whole new meaning to the question, “What’s in a name?” Many […]
October 28, 2019

The Secret Sauce to Online Reputation for Your Inbound Marketing Channel

Kick up your inbound marketing strategy with Reputation Express and Reputation PRO from RentPath. When […]
October 15, 2019

The Role of Multi-Touch Attribution in the Modern Renter Journey

Modern consumers are savvy shoppers. They often adopt a complex, multi-channeled strategy when contemplating a […]
October 1, 2019

Performance Marketing Solutions: Search, Display & Social

“Performance Marketing” is a catch-all phrase that refers to data-driven, ROI-focused digital advertising methods. These […]
May 25, 2017

Your Social Media Strategy: Thinking Beyond Facebook and Twitter

As a multifamily marketer, understanding your current and prospective residents is key to knowing how […]
May 10, 2017

Making small upgrades to amenities can attract new prospects, appeal to current residents

Today’s prospective renters are searching for homes in more sophisticated ways and prioritizing well-appointed units […]
April 27, 2017

Claiming your online business listings

The multifamily industry depends heavily on search engine traffic from local residential searches. Therefore, improving […]