March 25, 2021

Spring Has Sprung: How to Convert More Leads to Tenants this Leasing Season

Spring ushers in the sense of rejuvenation and reminds us that something new is just […]
March 24, 2021

The Importance of Search Engine Marketing: Turning Clicks to Leases

It seems that almost everything can be found or solved with a Google search in […]
February 19, 2020

Display Advertising: A Cornerstone of Renter Engagement

For prospective renters, seeing is believing. That’s why most property managers consider tour scheduling to […]
December 3, 2019

Quality Score Debunked

Google Ads gurus refer to Quality Score as king of the key performance indicators (KPIs).¹ […]
October 30, 2019

Why Bid on Brand?

PPC campaigns bring a whole new meaning to the question, “What’s in a name?” Many […]
October 15, 2019

The Role of Multi-Touch Attribution in the Modern Renter Journey

Modern consumers are savvy shoppers. They often adopt a complex, multi-channeled strategy when contemplating a […]
October 1, 2019

Performance Marketing Solutions: Search, Display & Social

“Performance Marketing” is a catch-all phrase that refers to data-driven, ROI-focused digital advertising methods. These […]
August 30, 2019

Targeting for Facebook Ads: What’s Changing & Why?

As one of the greatest additions to a digital marketer’s arsenal, segmented targeting has been […]