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February 19, 2020
Display Advertising: A Cornerstone of Renter Engagement
For prospective renters, seeing is believing. That’s why most property managers consider tour scheduling to […]
December 3, 2019
Quality Score Debunked
Google Ads gurus refer to Quality Score as king of the key performance indicators (KPIs).¹ […]
October 30, 2019
Why Bid on Brand?
PPC campaigns bring a whole new meaning to the question, “What’s in a name?” Many […]
October 15, 2019
The Role of Multi-Touch Attribution in the Modern Renter Journey
Modern consumers are savvy shoppers. They often adopt a complex, multi-channeled strategy when contemplating a […]
October 1, 2019
Performance Marketing Solutions: Search, Display & Social
“Performance Marketing” is a catch-all phrase that refers to data-driven, ROI-focused digital advertising methods. These […]
August 30, 2019
Targeting for Facebook Ads: What’s Changing & Why?
As one of the greatest additions to a digital marketer’s arsenal, segmented targeting has been […]
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