December 3, 2019

Quality Score Debunked

Google Ads gurus refer to Quality Score as king of the key performance indicators (KPIs).¹ […]
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October 30, 2019

Why Bid on Brand?

PPC campaigns bring a whole new meaning to the question, “What’s in a name?” Many […]
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October 15, 2019

The Role of Multi-Touch Attribution in the Modern Renter Journey

Modern consumers are savvy shoppers. They often adopt a complex, multi-channeled strategy when contemplating a […]
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October 1, 2019

Performance Marketing Solutions: Search, Display & Social

“Performance Marketing” is a catch-all phrase that refers to data-driven, ROI-focused digital advertising methods. These […]
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August 30, 2019

Targeting for Facebook Ads: What’s Changing & Why?

As one of the greatest additions to a digital marketer’s arsenal, segmented targeting has been […]
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