Total leads from RentPath Sites Grows 13.9% year over year in Q2
ATLANTA (July 16, 2015) –Despite a slight deceleration from the blistering opening quarter of 2015, demand for apartment housing remained strong in Q2, according to a recent RentPath analysis of apartment search activity on its network of websites, which includes Apartment Guide, Rent.com, Rentals.com and Lovely.
The total number leads delivered to apartment companies through RentPath’s network of sites in Q2 increased 13.9% over the same quarter in 2014. Leads in April were up 21% over the same period last year, while May experienced a 9% increase and June 12%. Total leads midway through the year are 21.1% greater than the halfway point last year.
“Every month of 2015 has seen a spike in leads, and that’s a trend we don’t believe will be disrupted anytime soon,” said Scott Asher, vice president of sales operations for RentPath. “The fact that a significantly larger number of prospective renters are actually filling out a contact us form or calling a community through our network of sites is a strong indicator that demand continues to be strong. And July characteristically has been our busiest month, so there is a high probability we will begin the second half of the year with a bang.”
The 3,120,349 leads in June represented the largest raw number of leads RentPath has delivered in a single month in its history, a mark that is on track to be surpassed in July. RentPath delivered 3,058,317 in July 2014.
During the month of June, a few markets stood out in terms of lead growth. The top five lead growth markets in June were:
“Trends across the nation, including a nearly across-the-board increase in rent prices, point to high demand,” Asher said. “After a sensational Q1, another strong quarter indicates the market is continuing to flourish.”
The leads process starts on Google, where prospective renters begin their search for an apartment home and RentPath’s network of sites owns a category leading 42% of the organic click share, according to Hitwise. But RentPath does not count a prospective renter’s activity as a lead until they fill out a contact us form or call the number associated with the listing.
RentPath, a leading digital media company, has a long-standing heritage in the real estate industry to empower millions of people nationwide to find apartments and houses for rent. RentPath’s category-leading brands include Apartment Guide, Rent.com, Lovely, Rentals.com, and RentalHouses.com. In total, its network of websites reached nearly 9 million unduplicated unique visitors in January 2015.
The RentPath Network is a leading rental resource that connects apartment consumers to their ideal place to live. With an unmatched search capability, amplified by constantly refined tools and industry insights, RentPath solutions provide consumers with a clear and simple guide to apartment living through content-rich apartment listings in a user-friendly format with Internet, mobile and social media solutions. Leading the industry with first-to-market mobile introductions of iPad™, iPhone® and Android™ applications, as well as Reputation Monitor and Community Reputation PROSM, the RentPath network’s multi-platform search capability allows renters and property managers to connect wherever they are, whenever they want, in the medium that works best for them. The brand’s commitment to maximizing owner and manager value makes RentPath a leading multifamily housing industry partner.
RentPath has its headquarters in Atlanta, Georgia. For more information, visit www.rentpath.com.