The 2017 National Apartment Association Education Conference and Expo in Atlanta encompasses three days full of exhibits, courses and panels. With so many options available, how can you choose which sessions to attend?
Ryan Davis, vice president of B2B marketing and services at RentPath, has highlighted the top three sessions at NAA 2017 that he believes every multifamily marketing professional should attend.
Wednesday June 21:
Kate Good’s “Fast Fixes for Slow Markets”
Join Apartment All Stars founder Kate Good for an in-depth look at how today’s economy is affecting demand in the multifamily industry. In these changing times, savvy marketers need to implement new strategies to maintain visibility and manage concessions while continuing to drive both traffic and leases.
Thursday June 22:
Marketing Maneuvers: Data in the Driver’s Seat
At this illuminating panel, attendees will learn smart marketing techniques from thought leaders Diana Norbury of Pillar Properties, Candace Weaver of Bell Partners and Dharmendra Sawh of Yardi. Hear how today’s top marketing strategists are leveraging data and business intelligence to target leads, fix site issues and maximize revenue.
Friday June 23:
The New Apartment Marketing: From Cost Center to Revenue Producer
RentPath’s Jennifer Anderson, director of B2B marketing, will be both moderating and participating in this lively panel of top women in multifamily marketing, featuring Ryan Perez of CFLane, Nicole Salmieri of WinnCompanies and Morgan Porter of LMC. This interactive discussion will focus on the transformation of marketing and its importance to the multifamily industry. Through cutting-edge technology, today’s marketing teams have become critical to businesses by producing real, measurable revenue.
The education at NAA doesn’t stop when these classes end. Visit RentPath at booth 401 to speak with our digital marketing consultants about the latest innovative solutions in multifamily marketing, including:
We look forward to meeting you in Atlanta!