ATLANTA, GA – March 23, 2022 – RentPath (www.rentpath.com) – Today, RentPath (www.rentpath.com), a Redfin company, and leading marketing technology and services platform for the rental industry, announced the much-anticipated integration of RentPath listings into the Redfin real estate platform. This national deployment enables consumers to search for both rental and for-sale home listings on Redfin for the first time.
“The launch of rental search on Redfin is an immediate benefit for the existing property owners and managers who rely on the RentPath network to connect with serious tenants, fill occupancies, and manage properties,” said Jon Ziglar, CEO of RentPath.
“Whether you are managing multiple apartment communities or are an individual landlord, RentPath has the consumer reach and marketing tools to make the process of finding and signing new tenants simple and efficient. Adding the reach of Redfin’s popular consumer website and app to the RentPath network, in addition to RentPath’s deep knowledge of the rentals business, we can offer the best solutions in the industry to simplify the rental search experience for renters while driving occupancies and operational efficiency for property managers and owners.”
Built on the same map-based search technology used by tens of millions to find homes for sale, the addition of rentals on Redfin will significantly expand the reach of RentPath’s current property-management customers. Advertisers will now have access to Redfin’s 47 million monthly visitors, broadening exposure to a new market of home seekers looking at both rental and buying options.
“Adding rental listings to Redfin.com will increase our authority as a real estate destination, not only drawing more visitors to rental listings, but also to our existing for-sale listings,” said Redfin CEO Glenn Kelman. “With about one in five Redfin.com visitors interested in rentals, we have an opportunity to generate as many rental inquiries from Redfin.com as from all other RentPath sites. As a result, we expect to attract more property managers to promote their listings on Redfin.com, and for Redfin.com traffic growth to accelerate.”
Property owners and managers who list their properties via RentPath will now reach the tens of millions of consumers who visit Redfin every month, in addition to the other sites in RentPath’s network: Rent.com, Rentals.com, and Apartment Guide.
“With the increased reach provided by adding rental listings to Redfin.com, we believe we are uniquely positioned to provide the broadest exposure in the market for our clients, allowing them to reach more potential renters through our network of existing sites, Rent.com, Rentals.com and Apartment Guide, and now with Redfin.com,” stated Ziglar.
Requests from renters flow directly to property managers with details on whether the customer wants to tour, submit an application or ask a question about the property. With a single platform for property managers, RentPath makes it easy to see and manage contacts coming from across all sites in the RentPath network without having to learn new tools or work across multiple systems. In addition to reaching one of the largest pools of active and potential renters online, RentPath also provides a full-suite of software tools empowering property managers to communicate with residents and market their properties through targeted digital advertising, social media and online reputation management.
Prospective renters can see updated listings every day, search with tailored filters, including budget, location and pet policy, and connect with property managers. Photos, floor plans and 3D tours let users experience a new rental home before ever setting foot inside. Renters can use the contact feature to connect with property managers to schedule a tour, ask a question or request an application.
Because Redfin is a leading site to find homes for sale, people deciding between buying and renting can use Redfin for their entire home search. With one click, users can switch between homes for sale and homes for rent on the map. With another click, users can mark their favorite homes and see all of them in one place, whether they’re for sale or for rent.
“Most people who are considering renting a new home in the next six months say they are also considering buying,” said Christian Taubman, Redfin’s Chief Growth Officer. “Redfin gives everyone the tools to win the place that’s best for them, whether that’s a place to lease or buy.”
To learn about how to market your rental to tens of millions of potential renters through the RentPath network, visit www.rent.com/list. To search rental homes on Redfin, visit www.redfin.com/rentals or update to the latest version of the Redfin app on iOS or Android.
RentPath is the only marketing and automation platform that engages prospective residents through the entire renter journey, maximizing leads and occupancies with unparalleled ROI. Through its broad network of rental listing sites including rent.com, ApartmentGuide.com, Rentals.com, and Redfin.com, RentPath connects property owners and managers with over 10 million high-intent, in-market renters per month. In addition, the RentPath platform powers a full suite of best-in-class digital marketing solutions across search advertising, social media, email marketing, web chat, resident communication, reputation management and more. RentPath’s holistic solutions simplify the rental search experience for renters while driving occupancies and efficiencies for property managers and owners. RentPath is a Redfin Company.