Emails that go unnoticed by renters cost you time and resources. Get the engagement you deserve for the hours you spend writing, approving and building your email campaigns with these performance-focused best practices. From rent specials to policy reminders, these tips will ensure your messages aren’t ignored.
Note: Before pressing the Send button, be sure you have permission to send to everyone on your list. Knowing CAN-SPAM regulations will save you future headaches, email complaints and hefty fines.
Take the time to create strategic subject lines and preheaders (summary text that follows the subject line as a sort of preview in inboxes) that are attention-catching or persuasive. You’ll encourage your readers to open the email and increase your chances of getting the response you’re looking for. Here are a few rules for making subject lines pop:
Most of us don’t read an email word-for-word from top to bottom. We open it, scan it for important information, and then close it. Make your emails more engaging by keeping your copy concise and including eye-catching graphics. Other best practices include:
Subscribers like consistency and will be thrown off if you send on an erratic schedule or blast them with too many emails. Email fatigue can result in an unsubscribe, which you can’t undo. Here are some good practices:
You can continually improve your emails when you have a clear idea of your KPIs (key performance indicators). Reports generated by your email marketing platform can help you identify the most effective send times and see what types of devices readers use. Email KPIs can also show you how well different elements of your email are resonating with readers. To understand how well your campaign is performing, look at:
Once you have your email all set to send, put yourself in the renters’ place to make sure it simply makes sense from their perspective. Send it to yourself, read the subject line (in the inbox), and then open and try to scan the message. Once you have an attention grabbing subject line, a clear message and an engaging design, you can send with confidence knowing that you created an email that will resonate with your readers.