ATLANTA (May 2, 2017) –RentPath, the leading digital marketing solutions provider for the residential rental real estate market, today released on Apartment Guide the first mobile search engine that takes consumers inside dozens of communities with a single tap on their phones -- a captivating Visual Search experience that exponentially increases user engagement and drives more leads. The Visual Search functionality increases the likelihood that a user will favorite a property by 200 percent and the number of taps to call a community by 13 percent.
In his recent quarterly town hall meeting, RentPath President and CEO Marc Lefar highlighted progress against key strategic imperatives and shared the success story of the first company-wide hackathon.
“We should feel good about our accomplishments this year,” Lefar said from the stage of the Atlanta J.W. Marriott conference room. “We’ve executed well and are well prepared heading into 2017. We’re setting stretching but achievable targets for next year and I’m hoping that you’ll join me in taking on the challenge of extending our number one position.”