¹ RentPath Internal Data, January - July 2021. Based on lead generation beginning two months after Social Ads Express was activated.
² Based on census.gov population statistics and RentPath's 2021 Renter Survey data. Assumes a 12-month average lease duration, renter population that is 18+ years old and the same pricing offered across social ad providers.
³ Social Ads Express utilizes RentPath's database of actual renter visitors in order to target in-market renters in a non-discriminatory manner.