July 20, 2017
Marketing to Millennials

Marketing to Millennials: 4 Digital Tactics for Success

Who are Millennials? According to the Pew Research Center, the millennial generation is identified as […]
July 20, 2017
Busy Leasing Season Midpoint Checkin

Busy Leasing Season Mid-Point Check In

Busy leasing season (May to September) is halfway through, and it’s time to review your […]
July 19, 2017
The Omnichannel Approach to Marketing

Aligning your marketing channels: What is the omnichannel approach?

What is omnichannel? In today’s marketing environment, the terms multichannel and omnichannel are often used […]
June 29, 2017
NAA 2017 Atlanta Recap

2017 NAA Recap: Learning, Networking and Winning in Atlanta

In June 2017, the National Apartment Association (NAA) held its annual Education Conference and Expo […]
June 29, 2017
Keeping Track of Economic Trends that Influence the Rental Market

Keeping Track of Economic Trends that Influence the Rental Market

Economic cycles can cause fluctuations in the number and type of prospective renters in the […]
June 26, 2017
Length of time from search to lease

Investigating search-to-lease timeframes

According to a RentPath survey of individuals who recently signed a lease, renters fall into […]
June 22, 2017
2017 midyear state of the multifamily industry

A Midyear 2017 Look at the State of the Apartment Industry

At the outset of 2017, most industry concerns surrounded a multifamily slowdown. Indices were falling, […]
June 21, 2017
Low vacancy - change your marketing spend

Vacancy rates are at an all-time low: Should you change your marketing spend?

According to the most recent report from the Joint Center for Housing Studies of Harvard […]
June 21, 2017
Ensuring a seamless digital-to-human apartment search experience

Ensuring a seamless digital-to-human apartment search experience

When it comes to attracting leads to your multifamily community, you may think you’ve taken […]
June 17, 2017
Ryan Davis picks for NAA 2017

Ryan Davis’ top 2017 NAA session picks for multifamily marketers

The 2017 National Apartment Association Education Conference and Expo in Atlanta encompasses three days full […]