When you’re shopping for a digital communication system for your community, it’s easy to become overwhelmed by the options that are available. It’s important to look carefully at factors that go beyond price and that look more closely at functionality. A product that works well for a retail business, for example, may not be the best fit for a multifamily community. Sure, you can make that work, but it may take extra time to make it do what you need it to do. And if the program you choose is complicated to learn or to use, it may require more time from your team than if you had no solution at all.
Ideally, you want to find a single tool designed for the unique needs of onsite staff, that allows for fast and easy communication with residents and prospects alike, and that streamlines the entire process of sending digital messages.
Step back and ask a few key questions about your current choice for digital communications:
If the answer is no to any of these concerns, then you may need to look for a different solution that can handle these tasks.
Having a full-suite digital communication system in place goes beyond simple functionality. Once the on-site team is up to speed and comfortable, they will be able to take advantage of an array of benefits.
For example, with access to a library of professional templates, the on-site team can reclaim lost time that was previously spent designing and sending individual emails. Busy property management staff, who juggle multiple tasks on a daily basis, may also feel less stressed when some of the burdens of email creation are lifted. Happier staff can, in turn, provide a more positive experience for prospects visiting the site.
But above all, a digital communication solution can increase the satisfaction of residents and prospects alike. Today’s busy renters are accessing their mobile devices on the go. In fact, a recent study found that 88% of renters want to be reached by email, and half of all renters want to be texted. Renters and prospects also expect prompt responses to their queries and concerns. With the right solution in place, staff can send a quick notification text to all of the renters who have a package waiting in the office or a professional-looking email to a prospect seeking a tour.
A full-suite digital communication solution doesn’t need to be complicated to deliver the functionality that a multifamily community needs. And, in fact, it shouldn’t. The ideal solution is easy to use for staff of all technical skill levels, but it also shouldn’t be so stripped down or simple that it can’t get the job done. It should be able to make the sending of messages to residents and prospects fast and easy but also professional.