ATLANTA (Jan. 27, 2016) – RentPath today announced the acquisition of Live Response Solutions, a leasing call center service, expanding its extensive suite of marketing solutions.
The addition of Live Response Solutions expands RentPath’s offerings to include fielding of the initial call from prospective renters and tracking their activities through the leasing process. Live Response Solutions also manages resident maintenance calls.
“With Live Response Solutions, we can now offer our clients solutions for nearly every step in the leasing process from the time a prospective renter first searches for an apartment to the time they schedule a tour,” said Arlene Mayfield, senior vice president of sales at RentPath. “The full suite of solutions creates efficiencies that have never been available before in the industry and will help us even further improve the quality of the leads we provide.”
Live Response Solutions ensures that every prospective resident call is answered and adequately tracked, improving lead conversion ratios and gathering valuable data to improve lead quality.
“Nearly 40 percent of prospective resident calls made to apartment communities throughout the country go unanswered,” said Mark Sadosky, president of Live Response Solutions. “That results not only in an inaccurate evaluation of the quality of leads being delivered by marketing sources, but also more importantly in missed opportunities to lease apartment homes. Our service ensures that every call placed to the community is answered 24-hours a day.”
Live Response Solutions also tracks prospective renters throughout the leasing process, generating an extensive array of data on prospective renter behavior that will be utilized to even further improve its marketing services and offerings to increase lead quality.
“Many of our clients have made it clear that quality is far more important than quantity when it comes to leads,” Mayfield said. “The high quality leads we deliver today empower apartment owner/operators to close more leases, faster, saving valuable time for on-site associates, who can turn their attention to resident retention activities.”
RentPath, a leading digital media company, has a long-standing heritage in the real estate industry to empower millions of people nationwide to find apartments and houses for rent. RentPath’s category-leading brands include Apartment Guide, Rent.com, Lovely, Rentals.com, and RentalHouses.com. With an unmatched search capability, amplified by constantly refined tools and industry insights, RentPath solutions provide consumers with a clear and simple guide to apartment living through content-rich apartment listings in a user-friendly format with Internet, mobile and social media solutions. The brand’s commitment to maximizing owner and manager value makes RentPath a leading multifamily housing industry partner. For more information, visit www.rentpath.com.