Nov 22, 2021
3 minute read
While our clients have seen how powerful Search Ads Express is, we wanted to share a few reasons why it’s a certified award winner. But first, let’s clarify what Search Ads Express is and how it helps properties easily get in front of renters.
Over 87% of renters start their apartment finding journey on a search engine¹. This makes search an optimal space to drive awareness and catch renters before they explore competitor properties.
To maximize this opportunity for properties, we have simplified the process of generating multifamily pay-per-click (PPC) search ads.
Search Ads Express™ pulls in property data (location, amenities, pricing, etc) and seamlessly generates sophisticated, high-performing PPC Google ads. These ads effectively target in-market renters to a property’s website using RentPath’s proprietary first-party audience of apartment seekers actively looking for their next home.
This results in reduced effort and cost while yielding stronger results than an in-house solution. In fact, Search Ads Express™ Google PPC ads have a 300% higher click-through rate (CTR) than the industry average.²
For property management companies that want to optimize time, increase website traffic, and appear amongst the first results of a Google search, this is a no-brainer.
Running search ads is no small feat. Defining your objective and target audience, managing the budget, and optimizing performance is a lot of work for one property’s ads, much less a whole portfolio’s worth.
Search Ads Express™ reduces multifamily marketers’ time and efforts by automating the whole process from the start. This turnkey solution pulls information from a property’s listing data to generate highly-attractive search ads built by industry experts to substantially increase traffic to a property’s website.
Ads update automatically with your latest listing data, alleviating manual effort needed to adjust ad parameters. Campaign building is completely managed on our end so you can sit back, relax and watch the results roll in.
Establishing your own ad targeting can be time-consuming and confusing. If your targeting isn’t on point, you can also risk overspending on underwhelming results.
Search Ads Express™ helps property marketers by leveraging RentPath’s proprietary audience of in-market renters, making great results easy to achieve.
Additionally, given the tech industry’s move toward privacy, partnering with a vendor such as RentPath that offers effective audience targeting data will be increasingly critical for ad efficiency going forward.
RentPath is a Google Premier Partner, a distinction reserved for the top 3% of participating partner companies each calendar year.
With this accolade, you can trust that the partner is a leader in their field, meeting ad spend requirements, delivering client revenue growth, and achieving the highest certification and performance requirements.
Search Ads Express™ also drives real results for clients. Here are just a few of the noteworthy achievements Search Ads Express™ has established since it was released:
Assessing your ad results is no longer a hassle. Reporting for Search Ads Express is easily accessible in the MyRentPath dashboard with all other RentPath products. Measure your impressions and clicks from in-market renters with ease.
Search Ads Express™ has won over industry leaders by delivering highly-effective ads to the right renters at the right time. This turnkey solution takes the guesswork and strain out of the PPC search ad process. Before you run your next campaign, consider the benefits of a trusted partner like RentPath that offers the audience and tools to get you the results you need.
With RentPath’s highly-targeted Search Ads Express, you can generate crucial exposure for your property to catch renters at the beginning of their apartment finding journey.
¹ RentPath Renter Survey 2021
² RentPath Internal Data compared to Wordstream Google Adwords Industry Benchmarks, May – July 2021
³ RentPath Internal Data, January – November 2021
⁴ RentPath Internal Data, January – November 2021
Colin Kiley is a Demand Generation Manager focused on developing high-quality content that helps multifamily marketers find success in their leasing efforts. He has previously worked in the multifamily industry for 9 years to assist properties in effectively managing their online reputation and social media strategy. When not at work Colin enjoys running, learning to cook Southeast Asian cuisine, and discovering Portland’s many delicious eateries.