More and more consumers are using mobile devices and demanding seamless cross-device experiences from brands, the rental industry is no exception. RentPath has created the highest trafficked network in the industry because they revolutionized their digital offering to align with this shift in consumer behavior. Very few companies in this space properly responded and were left in the dust. RentPath identified opportunities and responded by streamlining responsive sites, bolstering advertising offerings and making strategic acquisitions to better its brand portfolio.
To better accommodate advertisers, RentPath completed optimizations of its existing advertising offering and web platforms making them easily navigable from a range of devices. From 2011 – 2015, RentPath’s Apartment Guide saw a 66% increase in website traffic resulting in a 49% increase in online leads.
Strategic acquisitions of Rent.com and LiveLovely.com, which both had strong existing mobile presence, only expanded the companies geographic and demographic reach. Leveraging the companies’ existing mobile strategies, RentPath was able to propel itself ahead of the competition.
RentPath has executed one of the largest print-to-digital transitions in the industry over the last three years and will continue to maintain healthy growth in this heightened competitive landscape, continuing their significant increase in earnings.