Attract, Engage and Convert More Renters with RentPath's Solutions.

You can keep prospects from losing interest in your property by meeting their needs at every stage of The Renter Journey.


Start Here

Attract, Engage and Convert More Renters with RentPath's Solutions.

You can keep prospects from losing interest in your property by meeting their needs at every stage of The Renter Journey.


Start Here

The Awareness Stage

“I need a new place to live!”


Renters start their search at a market level, trying to assess the aggregate inventory available to them within their budget and geo requirements. They’re aware they need a new place to live but they haven’t developed a consideration list of communities yet.

Eighty-four percent of renters start with a broad search and of those renters, 70% will land on and ILS.¹ If you rely on one tactic at this stage, you could miss out on leads because renters bounce between platforms.


Solutions to explore:
Social Ads Express | ILS Advertising | LeadMail

The Awareness Stage

“I need a new place to live!”

Renters start their search at a market level, trying to assess the aggregate inventory available to them within their budget and geo requirements. They’re aware they need a new place to live but they haven’t developed a consideration list of communities yet.

Eighty-four percent of renters start with a broad search and of those renters, 70% will land on and ILS.¹ If you rely on one tactic at this stage, you could miss out on leads because renters bounce between platforms.

Solutions to explore:

Social Ads Express | ILS Advertising | LeadMail

The Interest Stage

“This place looks promising!”


Eighty percent of renters use reviews during their apartment search and 72% said they didn't visit a community because of its online reputation.² In the Interest stage, they are looking to assess the resident experience using peer ratings and reviews, as well as your social media pages.

Ensure that your online reputation reflects the lifestyle you’re cultivating onsite so prospects take that next step to book a tour.


Solutions to explore:
Community Reputation PRO

The Interest Stage

“This place looks promising!”

Eighty percent of renters use reviews during their apartment search and 72% said they didn't visit a community because of its online reputation.² In the Interest stage, they are looking to assess the resident experience using peer ratings and reviews, as well as your social media pages.

Ensure that your online reputation reflects the lifestyle you’re cultivating onsite so prospects take that next step to book a tour.

Solutions to explore:
Community Reputation PRO

The Consideration Stage

“I think this could be the one.”


Prospective renters are itching to make final decisions at this stage, but half of their calls are missed by properties³ and 75% said their inquires went completely unanswered.⁴

The money you invest in attracting new leads is only as good as your engagement once renters reach out. Half of renters won’t try to contact an unresponsive property again.⁵ Make sure your property is able to respond to all calls, emails, online chats and texts so you can answer their questions and get them in the door.


Solutions to explore:
Live Response Solutions | Media Center PRO

The Consideration Stage

“I think this could be the one.”


Prospective renters are itching to make final decisions at this stage, but half of their calls are missed by properties³ and 75% said their inquires went completely unanswered.⁴

The money you invest in attracting new leads is only as good as your engagement once renters reach out. Half of renters won’t try to contact an unresponsive property again.⁵ Make sure your property is able to respond to all calls, emails, online chats and texts so you can answer their questions and get them in the door.


Solutions to explore:
Live Response Solutions | Media Center PRO

The Decision

“I’m excited to move in.”


So you’ve signed a new renter. Most properties rely on digital or physical guest cards to ask renters how they found the community, but research shows that renters do not accurately recall which sources they used during their apartment search—off by as much as 37% when asked to recall the ILSs they actually used.⁶

Make sure you have all of the necessary supports in place to manage your leads, your advertising, your digital communications and your reputation.

The Decision

“I’m excited to move in.”

So you’ve signed a new renter. Most properties rely on digital or physical guest cards to ask renters how they found the community, but research shows that renters do not accurately recall which sources they used during their apartment search—off by as much as 37% when asked to recall the ILSs they actually used.⁶

Make sure you have all of the necessary supports in place to manage your leads, your advertising, your digital communications and your reputation.

Further Learning:

¹RentPath General Renter Survey, October 2018
²BrightLocal, December 2018 Local Consumer Review Survey
³MaxLeases January - March 2019. Average was calculated from 129 LRS client properties which share lease data with LRS through their Property Management System integration.
⁴RentPath General Renter Survey, October 2018
⁵RentPath's October 2018 General Renter Survey
⁶RentPath/EggStrategy PeopleType Segmentation Report
⁷Commissioned Third-Party Market Research