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Multifamily Marketing: Leveraging strategy to drive your budget planning process
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Multifamily Marketing: Leveraging strategy to drive your budget planning process
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eBooks
Leveraging strategy in your budget planning
An in-depth look at how leveraging strategy in your budget planning process can help your communities meet and exceed their goals.
Marketing to Millennials
Gain insight and develop strategies to attract millennials to your multifamily communities.
Optimizing multifamily lead management
Effective lead management ensures a positive renter journey, increases lead-to-lease conversion rates and improves on-site efficiency.
Maximizing efficiency in peak leasing season
Discover solutions to the seven most common challenges property management professionals face during peak leasing season.
Competing in an oversaturated market
Understand factors that contribute to a highly competitive market and strategies you can implement to compete and win.
White Papers
The Renter’s Rollercoaster Ride
Learn and understand common themes from Millennials to Boomers to help multifamily owners and operators connect with prospective renters.
Guides
Multifamily Marketing Guide: Reputation Management
Discover best practices for managing your multifamily communities’ online reputation.
Multifamily Marketing Guide: Renter Targeting
Reach occupancy goals or change your resident profile with step-by-step instructions on how to identify and reach target renters.
Multifamily Marketing Guide: Lead Management
Increase lead conversion and velocity by implementing proven lead management processes.
Multifamily Marketing Guide: Lead Source Attribution
Maximize your marketing ROI by improving the accuracy of your lead source attribution methods.
Webinars and Videos
On Demand Webinar: Multifamily Marketing Trends
Find out how to leverage the newest multifamily marketing trends to improve your ROI.
On Demand Webinar: Closing the Marketing ROI Gap.
Gain visibility into your multifamily marketing ROI with lead tracking tools and management best practices.
On Demand Webinar: Competing in an Oversaturated Market
Join Ty Allen and Mike Whaling as they discuss strategies for success in a highly competitive multifamily environment.
Strategies for Success in a Highly Competitive Market
Watch this 2-minute video for tips on how to gain a competitive edge and get the most from your marketing spend in an oversaturated market.
On Demand Webinar: Don't Leave Money on the Table
In this 12-minute webinar, learn about the impact that missed calls can have on a community and how a virtual leasing center can add value.
Toolkits
Multifamily Budget Planning Toolkit
Worksheets and templates to walk you through building a strategic multifamily marketing budget.
Interactive Reputation ROI Calculator
Find out how much of an impact your online reputation can have on your multifamily marketing ROI.
Infographics
Communicating with today’s renters
Find out what today’s renters want when it comes to resident and prospect communication tools.
How to solve a problem like peak leasing season
Find out what our “leasing math” uncovered and what you can do to maximize this busy time of the year.
Key statistics from The Renter’s Journey
Learn key factors that influence prospective renters’ decision-making process in finding an apartment home.
Driving Revenue: Resident Retention vs. Controlled Turn
Find out how to build sustainable revenue growth even after you reach your occupancy goals.
Cheat Sheets
Resident Lifetime Value
Find out how to improve resident retention and lifetime value with proactive resident marketing.
Marketing in a High Occupancy Environment
See the role marketing plays in achieving your multifamily goals beyond occupancy and lead acquisition.
Lead Source Attribution
Discover how accurate lead source attribution can lead to better understanding of marketing ROI and learn how to implement techniques onsite.
Lead Management
Increase lead-to-lease conversion with a defined multifamily lead management process.
Case Studies
Better decisions from accurate market data
Learn how Michelle Ford uses Insight Reports™ to remain competitive and effectively set rents.
High quality leads help increase efficiency
See how Ryan Perez uses higher lead quality to improve the effectiveness and efficiency of her on-site teams’ lead management.
Personal solutions for better results
Beth Tuttle of LMC, A Lennar Company, turns to her RentPath partner to help solve her marketing challenges.
Access to a broader renter audience
Morgan Properties uses LeadMail from RentPath to boost exposure to high-quality prospects and drive additional leads and leases.
Lead attribution increases marketing ROI
Advanced Management Company utilizes RentPath’s Lease Match to eliminate unnecessary marketing spend.
Increased visibility with premium listings
Tri City Rentals saw RentPath’s premium upgrades and investment in SEO as a chance to increase occupancies and awareness.
A trustworthy source for online ratings
RentPath helped David S. Brown Enterprises increase overall online ratings and reputation to attract more prospective renters.
Cost-per-lease comparison
Paragon Residential knows that, for cost-effective lease-up marketing, RentPath blows its competition away.
Successful Reach with RentPath
Washington Park Apartment Homes saw a lower cost-per-lease and higher lead quality with a bundled upgrade from RentPath.
Focusing on quality leads to NOI increase
Waterton Residential eliminates underperforming marketing services in favor of RentPath’s high quality leads and innovative products.
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