Multifamily Marketing: Leveraging strategy to drive your budget planning process

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Multifamily Marketing: Leveraging strategy to drive your budget planning process

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eBooks

Resources

Leveraging strategy in your budget planning

An in-depth look at how leveraging strategy in your budget planning process can help your communities meet and exceed their goals.
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Marketing to Millennials

Gain insight and develop strategies to attract millennials to your multifamily communities.
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Optimizing multifamily lead management

Effective lead management ensures a positive renter journey, increases lead-to-lease conversion rates and improves on-site efficiency.
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Maximizing efficiency in peak leasing season

Discover solutions to the seven most common challenges property management professionals face during peak leasing season.
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Competing in an oversaturated market

Understand factors that contribute to a highly competitive market and strategies you can implement to compete and win.

White Papers

Resources

The Renter’s Rollercoaster Ride

Learn and understand common themes from Millennials to Boomers to help multifamily owners and operators connect with prospective renters.

Guides

Reputation Management Guide

Multifamily Marketing Guide: Reputation Management

Discover best practices for managing your multifamily communities’ online reputation.
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Multifamily Marketing Guide: Renter Targeting

Reach occupancy goals or change your resident profile with step-by-step instructions on how to identify and reach target renters.
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Multifamily Marketing Guide: Lead Management

Increase lead conversion and velocity by implementing proven lead management processes.
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Multifamily Marketing Guide: Lead Source Attribution

Maximize your marketing ROI by improving the accuracy of your lead source attribution methods.

Webinars and Videos

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On Demand Webinar: Multifamily Marketing Trends

Find out how to leverage the newest multifamily marketing trends to improve your ROI.
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On Demand Webinar: Closing the Marketing ROI Gap.

Gain visibility into your multifamily marketing ROI with lead tracking tools and management best practices.
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On Demand Webinar: Competing in an Oversaturated Market

Join Ty Allen and Mike Whaling as they discuss strategies for success in a highly competitive multifamily environment.
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Strategies for Success in a Highly Competitive Market

Watch this 2-minute video for tips on how to gain a competitive edge and get the most from your marketing spend in an oversaturated market.
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On Demand Webinar: Don't Leave Money on the Table

In this 12-minute webinar, learn about the impact that missed calls can have on a community and how a virtual leasing center can add value.

Toolkits

Resources

Multifamily Budget Planning Toolkit

Worksheets and templates to walk you through building a strategic multifamily marketing budget.
Reputation ROI Calculator

Interactive Reputation ROI Calculator

Find out how much of an impact your online reputation can have on your multifamily marketing ROI.

Infographics

Digital Communication Infographic

Communicating with today’s renters

Find out what today’s renters want when it comes to resident and prospect communication tools.
Resources

How to solve a problem like peak leasing season

Find out what our “leasing math” uncovered and what you can do to maximize this busy time of the year.
Renter Journey Infographic

The Renter's Journey and Your Marketing Investments

Take a closer look at your marketing channels to make sure you're maximizing your ROI throughout the renter's journey.

Cheat Sheets

Resident Lifetime Value Cheat Sheet

Resident Lifetime Value

Find out how to improve resident retention and lifetime value with proactive resident marketing.
Marketing in a high occupancy environment

Marketing in a High Occupancy Environment

See the role marketing plays in achieving your multifamily goals beyond occupancy and lead acquisition.
Resources

Lead Source Attribution

Discover how accurate lead source attribution can lead to better understanding of marketing ROI and learn how to implement techniques onsite.
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Lead Management

Increase lead-to-lease conversion with a defined multifamily lead management process.

Case Studies

WestCorp Search Ads PRO Case Study

Increasing occupancy with PPC ads

Learn how Serena Y. drove leads and leases with Search Ads PRO
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Better decisions from accurate market data

Learn how Michelle Ford uses Insight Reports™ to remain competitive and effectively set rents.
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High quality leads help increase efficiency

See how Ryan Perez uses higher lead quality to improve the effectiveness and efficiency of her on-site teams’ lead management.
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Personal solutions for better results

Beth Tuttle of LMC, A Lennar Company, turns to her RentPath partner to help solve her marketing challenges.
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Access to a broader renter audience

Morgan Properties uses LeadMail to boost exposure to high-quality prospects and drive additional leads and leases.
Resources

Lead attribution increases marketing ROI

Advanced Management Company utilizes RentPath’s Lease Match to eliminate unnecessary marketing spend.
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Increased visibility with premium listings

Tri City Rentals saw RentPath’s premium upgrades and investment in SEO as a chance to increase occupancies and awareness.
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A trustworthy source for online ratings

RentPath helped David S. Brown Enterprises increase overall online ratings and reputation to attract more renters.
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Cost-per-lease comparison

Paragon Residential knows that, for cost-effective lease-up marketing, RentPath blows its competition away.
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Successful Reach with RentPath

Washington Park Apartment Homes saw a lower cost-per-lease and higher lead quality with a bundled upgrade from RentPath.
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Focusing on quality leads to NOI increase

Waterton Residential eliminates underperforming marketing services in favor of RentPath’s high quality leads and innovative products.
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